![]() Your goal is to outthink, out-market, and outperform your competition in several areas, such as sales, referrals, etc. By using various attack strategies at the same time, you create a combined geometric effect and much more powerful marketing. ![]() Being involved with, for example, 12 activities, you end up creating a system in which they are all working together for maximum impact, known as the force multiplier effect in the military. He describes this concept as being involved in many different activities, combined elements that would compound growth as opposed to one particular activity. One of the greatest messages that Jay punctuates in this program is what he deems the geometry of working on your business. Then make a commitment and time deadline to implement each. Regarding any marketing opportunity that arises with your business, ask yourself theįollowing, "What is the highest and best use of this opportunity? Expenditure? Time? Personnel? Capital? In the space provided below, list at least three of the above examples and write down some further advantages beyond your current strategies. If, for example, a house were leveled, it would be valued based on its highest and best use.ĥ. The appraiser looks at a lot in terms of its future potential. ![]() An example given is commercial real estate. Combined with this, he discusses how the optimal in performance results overcomes productivity. Are you using your current clients in order to utilize your referral opportunities to the max? If not, list current clients that you could use as a referral base, in the space provided below.Īnother necessary tool is the science of optimization, in which you will commit to change from products that are based in mediocrity to those of only the highest quality. Jay states that it is essential that you use your current client base to hone in on your referrals These strategies have proven to be limited and compromised, making such strategists only 10 % - 20% better than their competition.Ĥ. He reminds you that most spend all their time doing the same thing others in their business do. Jay also discusses how you need to switch from tele-vision within your limited industry to funnel vision, which opens you to other industries. In the past, how may you have constricted or limited your: List at least three businesses that are successful outside or your own that you could investigate for innovations that you could apply to your business.ģ. What is your current business, and in what areas do you feel that you are not maximizing your business performance? (PR, new acquisitions, maintaining your client-base, sales, marketing, service, product delivery and fulfillment, etc.)Ģ. He notes that it is key to resolve from this day forward to travel outside your chosen industry to look for these breakthroughs.ġ. Jay then explains how you set out to create the successes that these philosophies inspire. VIn order to gain success, you have to have engineering breakthroughs in: IVYour goal is to always focus on the geometry of your business, engineering activity that produces incremental growth. Good leverage focuses on the infinite upside leverage in which, by utilizing the same effort, expense, and sales force, you should and will produce far greater upside yield. Bad leverage often occurs when you unknowingly have investments or acquisitions. IIIThere are two kinds of leverage, bad and good. Focusing on improving these for the same or less cost to the business will increase performance. IIAll businesses have hidden assets, opportunities, and under-activities. IEmbracing a success approach that you know is common and highly effective in one particular industry can make you a premier player in your own industry. He outlines five key philosophies that you need to embrace in order to make your business successful and profitable. Listening to the audio program several times allows it to sink into your subconscious as you make more and more discoveries each time that you listen.Ĭhapter 1:The Art and Science of Maximizing Your Business PerformanceIn this program Jay discusses the art and science of maximizing your business performance. To achieve the maximum benefits from this guidebook, listen to each audio program at least once, ideally three times, and then work in your guidebook. This guidebook has been created to aid you in becoming your own marketing mastermind, assisting you in developing the necessary skills and utilizing the many resources that Jay Abraham makes available to you in his outstanding new audio series, The Mastermind Marketing System. Welcome to Jay Abrahams The Mastermind Marketing System. ![]() Jay Abrahams The Mastermind Marketing System Guidebook Producer: Dave KuenstleWritten By: Theresa Puskar Jay Abraham's The Mastermind Marketing System Guidebook ![]()
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